2026 · SINGAPOREtheAsianparentAWARDS

SINGAPORE'S PARENTING AWARDS · 2026 EDITION

Celebrating the Brands
Families Trust.

The theAsianparent Awards Singapore is back for its sixth year — Singapore’s eminent parenting awards since 2021, the Parents’ Choice of the best baby, kids, milk, maternity and family brands, voted by real parents and verified by our Singapore editors.

6Countries
20M+Parents Reached
500+Products Awarded

THE OFFICIAL MANIFESTO OF theAsianparent AWARDS

Recognising Excellence. Elevating Standards.
Shaping the Future of Family Marketing.

Why We Exist

theAsianparent Awards exists to set the gold standard for brands in the parenting space — to celebrate the products and services that connect with genuine insight, build lasting trust, and truly show up for families across the region.

TYPES OF AWARDS

How Winners Are Chosen

Every winner earns their place through a rigorous, transparent process.

PARENTS'CHOICE

Parents' Choice

Voted by Verified Parents

Chosen directly by parents through theAsianparent. One vote per verified parent, no bots, no bulk submissions — the most authentic measure of brand trust in the region.

EDITORS'CHOICE

Editors' Choice

Awarded by theAsianparent Editorial Team

Reserved for brands that go beyond category benchmarks — those that made an outsized impact on families and set a new standard.

AN AWARDS PROGRAMME WITH HERITAGE

Celebrated Across Southeast Asia

theAsianparent Awards has honoured Singapore’s most trusted family brands every year since 2021 — 2026 marks our sixth edition, following the 2024 and 2025 Parents’ Choice winners.

AWARD CATEGORIES

Find Your Category

Categories covering the full family lifecycle, from pregnancy to school age.

2026 PROGRAMME TIMELINE

theAsianparent Awards Singapore 2026 Timeline

1

Nominations Open

1 August – 15 September 2026

Put your brand in the spotlight. Nominate your product or service and join the race for excellence.

📅 Add to calendar:GoogleApple / Outlook
2

Public Voting

15 September – 30 October 2026

The power is in the parents' hands. Our community reviews and votes for the brands they love most.

📅 Add to calendar:GoogleApple / Outlook
3

Editor Decision & Calibration

1 – 30 November 2026

Voting has closed. Our editors verify the votes and calibrate the final results to determine this year's winners.

📅 Add to calendar:GoogleApple / Outlook
4

Announcement

December 2026

The winners are revealed across theAsianparent — and your award is delivered straight to your office.

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5

Claim Your Glory

December 2026

Winners receive their physical award and an exclusive marketing package to amplify their win and boost brand authority.

PARENTS' CHOICE VOTING

Your Vote Shapes the Future.

Cast your vote for the brands that have made your parenting journey easier, safer and more joyful. Every vote is verified, one per parent.

Trusted by 20M+ parents across Asia.